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Eureka, that’s product innovation strategy.

Every product challenge is potential for opportunity and growth. Understanding user behavior and choice is critical for every touchpoint in your customer’s journey. Poor user experience (UX) leads to empty shopping carts, high bounce rates, and disengaged consumers. Our design engineering approach applies research, visual and product innovation strategies based on identifying unmet user empathy needs. We apply design thinking techniques to uncover key insights into your product’s value and promise. It also de-risks the development process later on so there’s no question that you’ve designed your product or service for it’s intended users. We’re Eureka and we’re Austin, Texas’ premier, product innovation strategy firm. Reach out—we can help.



Products don’t grow up on their own.

Let’s create your roadmap today.



Design thinking leads to discovery.

Let’s get some data today.



From customer experience to the

delivered product, we make it happen.


  • Innovation Consulting
  • Naming and Branding
  • Strategy and Planning
  • Storyboarding
  • Wireframes
  • User Focus Groups
  • Contextual Interviews
  • Sitemaps
  • Design Engineering
  • User Experience Testing
  • Prototyping
  • Usability Reports
  • Personas
  • Style Guides
  • Mood Boards
  • Visual Design
  • Design/Development
  • Identity Design and Management
  • Short and Micro Copy
  • Research and Development
  • Product Roadmapping
  • Data Analysis & Modeling
  • User-Centered Design
  • Competitive Research & Analysis

Companies that love us.

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