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Every product challenge is potential for opportunity and growth. Understanding user behavior and choice is critical for every touchpoint in your customer’s journey. Poor user experience (UX) leads to empty shopping carts, high bounce rates and disengaged consumers. Our design engineering approach applies research, visual and product innovation strategies based on identifying unmet user empathy needs. We apply design thinking techniques to uncover key insights into your product’s value and promise. It also de-risks the development process later on so there’s no question that you’ve designed your product or service for its intended users. We’re Eureka and we’re Austin, Texas’ award winning, product innovation consulting firm. Reach out—we can help.